Where Skilled
Trades Meets
Where Skilled
Trades Meets
Strategic Marketing.
Strategic Marketing.
I partner with construction and industrial brands to create marketing sytem that drive lasting visibility.
You've built a great service. Now it's time to elevate your brand with strategy that converts credibility into measurable results. That's where I come in
About Me
About Me
Hi, I'm Cameron King.
Hi, I'm Cameron King.
With nearly 20 years of commercial brand experience working with industry giants like Stanley Black & Decker, BP, VW, Google, and Ford, I bring full-service, enterprise-level marketing expertise to skilled trades businesses ready to scale
With nearly 20 years of commercial brand experience working with industry giants like Stanley Black & Decker, BP, VW, Google, and Ford, I bring full-service, enterprise-level marketing expertise to skilled trades businesses ready to scale
My background in both commercial brand work and political campaigns gives me a unique perspective on what truly drives customer decision-making in practical, hands-on industries.
My background in both commercial brand work and political campaigns gives me a unique perspective on what truly drives customer decision-making in practical, hands-on industries.
I understand that in the trades, trust is everything. That's why I create marketing that reflects quality and reliability - bridging word-of-mouth and scalable growth
I understand that in the trades, trust is everything. That's why I create marketing that reflects quality and reliability - bridging word-of-mouth and scalable growth
Trusted by leading companies
Why Work With Me
Simple Strategy. Sustainable Growth.
Simple Strategy. Sustainable Growth.
Clear direction, no bloated overheads. Get strategic marketing tailored for trade businesses, no in-house hires, no agency fluff
01
Partner
Work with me directly—no middlemen, just clear, actionable strategy.
01
Partner
Work with me directly—no middlemen, just clear, actionable strategy.
02
Plan
Request marketing support tailored to your business—from positioning to messaging to campaigns.
02
Plan
Request marketing support tailored to your business—from positioning to messaging to campaigns.
03
Grow
See measurable impact—more trust, more leads, more long-term growth.
03
Grow
See measurable impact—more trust, more leads, more long-term growth.
My Strength
Fix the Gaps.
Fuel the Growth.
Fix the Gaps.
Fuel the Growth.
You don’t need a full-time team—just the right strategy. We help skilled trades close the gaps in trust, messaging, and execution so you can grow with confidence.
The Problems
Skilled trades businesses face unique marketing challenges
Your best marketing is word-of-mouth, but that limits your growth potential
Your best marketing is word-of-mouth, but that limits your growth potential
You're an expert in your trade, not marketing
You're an expert in your trade, not marketing
You don't understanding how to communicate your value and tell your story clearly
You don't understanding how to communicate your value and tell your story clearly
You can't afford (or don't need) a full-time marketing team or expensive agency
You can't afford (or don't need) a full-time marketing team or expensive agency
V/S
Fractional marketing leadership with storytelling expertise
Marketing leadership that understands the unique needs of trades businesses
Marketing leadership that understands the unique needs of trades businesses
Crafting narratives that communicate your expertise and build trust
Crafting narratives that communicate your expertise and build trust
Implementing marketing that works even when you're on the job site
Implementing marketing that works even when you're on the job site
More impactful than full-time team, more affordable than an agency
More impactful than full-time team, more affordable than an agency
My Service
Service Breakdown
Service Breakdown
From strategy to storytelling to systems - marketing built to earn trust, drive growth, and let you focus on what you do best
From strategy to storytelling to systems - marketing built to earn trust, drive growth, and let you focus on what you do best
Fractional CMO Services
Strategic marketing leadership on your schedule. I become your marketing department without the overhead, providing expert guidance, implementation oversight, and measurable results.
What’s Included:
Monthly strategy sessions
Marketing plan development and implementation
Team coordination and vendor management
Performance tracking and optimization
Fractional CMO Services
Strategic marketing leadership on your schedule. I become your marketing department without the overhead, providing expert guidance, implementation oversight, and measurable results.
What’s Included:
Monthly strategy sessions
Marketing plan development and implementation
Team coordination and vendor management
Performance tracking and optimization
Brand Storytelling
Crafting compelling narratives that communicate your expertise, build trust, and differentiate your business from competitors.
What’s Included:
Brand story development
Messaging framework
Content strategy
Visual identity recommendations
Brand Storytelling
Crafting compelling narratives that communicate your expertise, build trust, and differentiate your business from competitors.
What’s Included:
Brand story development
Messaging framework
Content strategy
Visual identity recommendations
Marketing Systems Implementation
Building practical, sustainable marketing systems that generate leads and build your reputation while you focus on your craft.
What’s Included:
Customer journey mapping
Lead generation systems
Trust-building content creation
Website and digital presence optimization
Marketing Systems Implementation
Building practical, sustainable marketing systems that generate leads and build your reputation while you focus on your craft.
What’s Included:
Customer journey mapping
Lead generation systems
Trust-building content creation
Website and digital presence optimization
My Works
Real Brands.
Real Growth.
Real Brands.
Real Growth.
From brand strategy to full-scale implementation, here’s how I’ve helped industrial and skilled-trade businesses cut through the noise, build trust, and grow with clarity and confidence.
Launch Code Anthem
Client:
Launch Code
Role:
Post-Supervisor • Storyteller • Editor • Color
We created a 3-minute anthem video to humanize tech education through real student stories. The piece tackled stereotypes about coding, highlighted the tech talent gap in Middle America, and positioned Launch Code as a fast, inclusive path to new careers. It’s now part of their active campaign to attract both students and employers.
View More
View More
Michael Andretti | Telly Gold Awards
Client:
Volkswagen
Role:
Story Structure • Editor • Post-Producer
A fast-turnaround doc for NBC’s Indy 500 broadcast, profiling racing legend Michael Andretti while showcasing VW’s new SUV. Shot and edited within one week under tight access constraints—it became a client favorite and earned a Telly Gold for broadcast.
View More
View More
CFF Event Storyboard
Client:
Cystic Fibrosis Foundation
Role:
AD • Designer • Editor • Motion Designer
We crafted a high-energy event opener using existing assets—storyboarding, designing, and animating a compelling visual piece to unify CFF’s look and message. Debuted at a fundraiser, it’s now part of their upcoming PSA campaign.
View More
View More
Michael Andretti | Telly Gold Awards
Client:
Volkswagen
Role:
Story Structure • Editor • Post-Producer
A fast-turnaround doc for NBC’s Indy 500 broadcast, profiling racing legend Michael Andretti while showcasing VW’s new SUV. Shot and edited within one week under tight access constraints—it became a client favorite and earned a Telly Gold for broadcast.
View More
View More
Michael Andretti | Telly Gold Awards
Client:
Volkswagen
Role:
Story Structure • Editor • Post-Producer
A fast-turnaround doc for NBC’s Indy 500 broadcast, profiling racing legend Michael Andretti while showcasing VW’s new SUV. Shot and edited within one week under tight access constraints—it became a client favorite and earned a Telly Gold for broadcast.
View More
View More
CFF Event Storyboard
Client:
Cystic Fibrosis Foundation
Role:
AD • Designer • Editor • Motion Designer
We crafted a high-energy event opener using existing assets—storyboarding, designing, and animating a compelling visual piece to unify CFF’s look and message. Debuted at a fundraiser, it’s now part of their upcoming PSA campaign.
View More
View More
CFF Event Storyboard
Client:
Cystic Fibrosis Foundation
Role:
AD • Designer • Editor • Motion Designer
We crafted a high-energy event opener using existing assets—storyboarding, designing, and animating a compelling visual piece to unify CFF’s look and message. Debuted at a fundraiser, it’s now part of their upcoming PSA campaign.
View More
View More
Launch Code Anthem
Client:
Launch Code
Role:
Post-Supervisor • Storyteller • Editor • Color
We created a 3-minute anthem video to humanize tech education through real student stories. The piece tackled stereotypes about coding, highlighted the tech talent gap in Middle America, and positioned Launch Code as a fast, inclusive path to new careers. It’s now part of their active campaign to attract both students and employers.
View More
View More
Launch Code Anthem
Client:
Launch Code
Role:
Post-Supervisor • Storyteller • Editor • Color
We created a 3-minute anthem video to humanize tech education through real student stories. The piece tackled stereotypes about coding, highlighted the tech talent gap in Middle America, and positioned Launch Code as a fast, inclusive path to new careers. It’s now part of their active campaign to attract both students and employers.
View More
View More